Logo – Moving
Der er mange logoer der fungere godt i motion – men det er sjældent at se et logo der har indbygget bevægelse. Dette logo illuderer et flag, og kan faktisk i bevægelse bruges som et flag. Logoet er lavet til Current TV – et lille holdningsbåret TVselskab.
Jeg synes faktisk også logoet fungere godt i 2D – hvilket jo sandt at sige er en udfordring for et logo der bevæger sig.
Logoets motivation og tankerne bag:
“With new leadership and new talent in the form of Keith Olberman, Current TV was poised to disrupt the traditional news category, providing the world with content that matters and shining a light where no one else dares. Wolff Olins was hired to help Current to find a bold and powerful expression for their new direction. The resulting logo—a black and white flag in motion—is bold, disruptive and alive. The black and white font is raw and unapologetic. These elements combine to make an identity that stands apart in a category full of colorful symbols, expressing a brand with a strong point of view and, quite literally, flying the flag for cut through programming and trailblazing journalism.$” wolffolins.com – designerne bag.
